WHY IS MELBOURNE #21

One of the most quirky and progressive fashion scenes in the southern hemisphere, shopping in Melbourne is a dream - we love its open, welcoming shopping boulevards that flaunt Victorian elegance.

SHOPPING IN MELBOURNE

Melbourne is a city of open, welcoming boulevards that flaunt Victorian elegance in contrast with a sharp modern aesthetic. Melbourne is a hidden gem of international fashion, waiting to be discovered. With a buzzing blogging community and two annual headline fashion shows, there’s so much to enjoy and real treasures to uncover.
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SHOPPING IN MELBOURNE AT A GLANCE

For culture and character Down Under, discover shopping in Melbourne. Find the best deals on flights.

HIGH STREET

Once the city’s grand post office, the GPO is now the centre of Melbourne’s high street culture. This charming building on Bourke Street has been renovated to house a mix of much-loved brands and unique designer outlets, accompanied by a diverse array of critically acclaimed restaurants, bars and eateries. It’s perfect for the ultimate indulgent shopping day.

VINTAGE

Based in the vibrant suburb of Northcote, the Vintage Marketplace is one of Melbourne’s most popular vintage stores, with a collection inspired by the character and colours of American vintage. The team also has a fantastic online store, so you can get an idea of the kind of the styles on offer.

Once you’ve found that perfect outfit, why not treat yourself to a full vintage makeover? Book an appointment at The Distinctive Dame on Lonsdale Street, an independent salon specialising in retro hair and beauty styling - the perfect preparation for a night out in the city.

DESIGNER/LUXURY

The Paris End of Melbourne is packed with designer stores and striking 19th century architecture, built on the back of the city’s Victorian boom. Be sure to visit the Block Arcade, home to many specialist and designer shops - it sits between Collins and Elizabeth Streets, which are themselves regarded as the centre for luxury retail in the city.

SALES

If you want to save money without compromising on quality, the Harbour Town Shopping Centre and the Spencer Outlet Centre - within easy reach to the west of the city centre - are the perfect places to hunt a bargain.

Tucked away in the subway that links Flinders Station and Degraves Street in the heart of the city, be sure to pop in on Subject to Change - a charming little boutique that combines contemporary pieces with vintage fabrics for a truly distinctive and home-grown style. The subway itself is a highlight - the art deco Campbell Arcade features display cases containing various art exhibitions.

Don’t miss the No Order Market on Elizabeth Street. This funky trio of beautifully presented boutique stores offers globally recognised labels and unique indie brands in a bright and friendly environment.

A little further afield, to the south of the city centre, the South Yarra end of Chapel Street is popular for its upmarket fashion design boutiques, and is also home to the Jam Factory - a contemporary shopping centre with good food and high street brands.

Fashion blogger Intira Udomsuk shares her Melbourne recommendations.

“I love everything about Melko on Brunswick Street - the colourful clothes and accessories with amazing tropical inspired prints,and the design of the store is awesome.

"The Rose Street Artists Market is one of Melbourne's best and Green With Envy is great for designer labels."

The Rose Street Artists Market on, you guessed it, Rose Street, is the coolest market in Melbourne. I go there for almost everything: from DIY jewelry to great quality ready-to-wear fashions.

Green With Envy on Flinders Lane is my favourite multi-brand boutique in Melbourne. If you’re looking for trendy and chic designer labels, head here.”